How "public" is public television if only a small percentage of
the American people tune in on a regular basis? When public
television addresses "viewers like you," just who are you? Despite
the current of frustration with commercial television that runs
through American life, most TV viewers bypass the redemptive "oasis
of the wasteland" represented by PBS and turn to the sitcoms, soap
operas, music videos, game shows, weekly dramas, and popular news
programs produced by the culture industries. "Viewers Like You?"
traces the history of public broadcasting in the United States,
questions its priorities, and argues that public TV's tendency to
reject popular culture has undermined its capacity to serve the
people it claims to represent. Drawing from archival research and
cultural theory, the book shows that public television's perception
of what the public needs is constrained by unquestioned cultural
assumptions rooted in the politics of class, gender, and race.
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