Despite the abundance and quality of recent historical writing
on consumerism, it cannot be said that the modern Co-operative
movement (Co-op) has been well served. It has also been by-passed
in studies that locate Britons' identity in their consumption. The
reasons for this can be found in the widely perceived decline of
the Co-op since the 1950s, but also in various historiographical
agendas that have resulted in its relative invisibility in modern
British history. This book, by demonstrating the variety of broader
issues that can be addressed through the Co-op and the vibrancy of
new historical research into consumption, seeks to remedy this.
This book, both of the Co-op in a broader context and of new
approaches to the history of consumption, combines the work of
leading authorities on the Co-op with recent scholarly research. It
explores the Co-op's distinctive interface between everyday issues
and grander idealistic concerns. The chapters intersect to examine
a broad range of themes, notably: the politics of consumerism
including consumer protection, ethical and fair trading and
alternatives to corporate commerce; design and advertising; the
Co-op's relations with other components of the labour movement; and
its ideology, image and memory. The collection looks at the
Co-operative movement locally (through specific case studies),
nationally and also in comparison to the European movement.
This collection will appeal to academics, researchers, teachers
and students of the economic, cultural and political history of
twentieth-century Britain. It will also be of interest to academics
and students of business studies, and co-operative members
themselves.
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