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Psychotropic Drugs and Popular Culture - Essays on Medicine, Mental Health and the Media (Paperback)
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Psychotropic Drugs and Popular Culture - Essays on Medicine, Mental Health and the Media (Paperback)
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Psychotropic drugs - those intended to change moods, numb anxiety,
prop up sagging libidos or calm children - are pervasive in
American culture. References are everywhere: not just in print and
electronic advertisements, but in television show dialogue, movies,
song lyrics, and on advertising paraphernalia like notepads, wall
clocks, mouse pads, coffee mugs, pens and pencils. The authors in
this compilation of essays on psychotropic drugs and mass culture
contend that society has been transformed into a wall-less asylum -
a ""psychotropia."" With each new definition of a mental ailment, a
new cure is offered, increasing the number of inmates in this
borderless asylum and blurring the lines between mental health and
mental illness. Eight essays probe this issue, with an introduction
and conclusion by the editor. The introduction frames the topic in
the dehumanized asylums brought to light in 1961, by sociologist
Erving Goffman, and in author Marshall McLuhan's warning not to be
seduced by the media. The essay topics cover: how psychotropia came
to be; drug portrayal in Hollywood; advertising in cyberspace and
the postmodern condition; the advertising madness that promotes
better living through chemistry; food as medicine; the music
culture and psychotropia: children and psychotropic drugs; and
stereotypes and manipulation in mass marketing.
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