|
Books > Business & Economics > Business & management > Sales & marketing > Market research
|
Buy Now
The Essentials of Marketing Research (Hardcover, 3rd edition)
Loot Price: R4,748
Discovery Miles 47 480
|
|
|
The Essentials of Marketing Research (Hardcover, 3rd edition)
Expected to ship within 12 - 17 working days
|
Identifying and assessing the ways in which changes in the
marketing mix affect consumer behavior is key to a successful
marketing strategy. The Essentials of Marketing Research guides the
student in designing, conducting and interpreting marketing
research. This comprehensive textbook covers the full range of
topics, including: Secondary research and data mining Internet
marketing research Qualitative and exploratory research Statistical
analysis Marketing research ethics With learning objectives at the
beginning of each chapter, a host of cases and a comprehensive
companion website, this book offers a range of tools to help
students develop and test their research and analytical skills.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
|
You might also like..
|
Email address subscribed successfully.
A activation email has been sent to you.
Please click the link in that email to activate your subscription.
Welcome to Loot.co.za!
Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
