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The Media Globe - Trends in International Mass Media (Paperback)
Loot Price: R958
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The Media Globe - Trends in International Mass Media (Paperback)
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The Media Globe is a multifaceted look at contemporary trends in
media practices in regions beyond the United States, including
Africa, Asia, Europe, the Middle East, Latin America, and
Australia. A diverse group of respected scholars follows the
emerging patterns in a variety of media worldwide, identifying the
existing and developing issues and the potential impacts on
democratic communication. They also assess the current tensions
between ongoing global media practices and local or regional
cultural norms. Using theoretical approaches such as
"glocalization," hybridity, hegemony, cultural imperialism, and
world-systems theory, the authors consider alternative scenarios
for global communication that could better mesh with these cultural
norms and practices. Given the rapid global consolidation of media
and the resulting reform of its regulatory agencies, this
reassessment is a timely and important read.
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