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Books > Business & Economics > Business & management > Business strategy
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Data-Driven Marketing Content - A Practical Guide (Paperback)
Loot Price: R1,268
Discovery Miles 12 680
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Data-Driven Marketing Content - A Practical Guide (Paperback)
Expected to ship within 12 - 19 working days
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In the world we live in today, more data is being generated than at
any other period in human history. However, this wealth of
information is causing a data dilemma for small to medium sized
enterprises (SMEs), entrepreneurs, and practitioners. With
marketing companies and experts struggling to produce business
content that delivers strong marketing results and SME's being
overshadowed by data-aware super-brands that are already heavily
investing in data-driven content, Lee Wilson offers a solution that
can rectify the performance divide. Data-Driven Marketing Content:
A Practical Guide empowers businesses, regardless of industry,
size, or competition level, to understand, identify and act on
big-data opportunities. The guide shares unique processes,
approaches, and frameworks which can be applied to every company
need, leading you towards efficient and effective content creation
that repeatedly returns on investment. Through a combination of
practical expertise and personal insights, this book instructs and
enables practitioners and entrepreneurs to overcome everyday
business content barriers and yield increased results from every
piece of content created.
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