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Data-Driven Marketing Content - A Practical Guide (Paperback) Loot Price: R1,059
Discovery Miles 10 590
Data-Driven Marketing Content - A Practical Guide (Paperback): Lee Wilson

Data-Driven Marketing Content - A Practical Guide (Paperback)

Lee Wilson

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Loot Price R1,059 Discovery Miles 10 590 | Repayment Terms: R99 pm x 12*

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In the world we live in today, more data is being generated than at any other period in human history. However, this wealth of information is causing a data dilemma for small to medium sized enterprises (SMEs), entrepreneurs, and practitioners. With marketing companies and experts struggling to produce business content that delivers strong marketing results and SME's being overshadowed by data-aware super-brands that are already heavily investing in data-driven content, Lee Wilson offers a solution that can rectify the performance divide. Data-Driven Marketing Content: A Practical Guide empowers businesses, regardless of industry, size, or competition level, to understand, identify and act on big-data opportunities. The guide shares unique processes, approaches, and frameworks which can be applied to every company need, leading you towards efficient and effective content creation that repeatedly returns on investment. Through a combination of practical expertise and personal insights, this book instructs and enables practitioners and entrepreneurs to overcome everyday business content barriers and yield increased results from every piece of content created.

General

Imprint: Emerald Publishing Limited
Country of origin: United Kingdom
Release date: June 2019
First published: 2019
Authors: Lee Wilson
Dimensions: 229 x 152 x 11mm (L x W x T)
Format: Paperback
Pages: 192
ISBN-13: 978-1-78973-818-6
Categories: Books > Business & Economics > Business & management > Business strategy
Books > Business & Economics > Business & management > Ownership & organization of enterprises > Small businesses & self-employed
Books > Business & Economics > Business & management > Sales & marketing > General
LSN: 1-78973-818-0
Barcode: 9781789738186

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