0
Your cart

Your cart is empty

Books > Reference & Interdisciplinary > Communication studies > Research methods

Buy Now

The Routledge Companion to Marketing Research (Hardcover) Loot Price: R6,788
Discovery Miles 67 880
The Routledge Companion to Marketing Research (Hardcover): Len Tiu Wright, Luiz Moutinho, Merlin Stone, Richard P. Bagozzi

The Routledge Companion to Marketing Research (Hardcover)

Len Tiu Wright, Luiz Moutinho, Merlin Stone, Richard P. Bagozzi

Series: Routledge Companions in Marketing, Advertising and Communication

 (sign in to rate)
Loot Price R6,788 Discovery Miles 67 880 | Repayment Terms: R636 pm x 12*

Bookmark and Share

Expected to ship within 12 - 19 working days

This single-volume reference provides an alternative to traditional marketing research methods handbooks, focusing entirely on the new and innovative methods and technologies that are transforming marketing research and practice. Including original contributions and case studies from leading global specialists, this handbook covers many pioneering methods, such as: Methods for the analysis of user- and customer-generated data, including opinion mining and sentiment analysis Big data Neuroscientific techniques and physiological measures Voice prints Human-computer interaction Emerging approaches such as shadowing, netnographies and ethnographies Transcending the old divisions between qualitative and quantitative research methods, this book is an essential tool for market researchers in academia and practice.

General

Imprint: Routledge
Country of origin: United Kingdom
Series: Routledge Companions in Marketing, Advertising and Communication
Release date: June 2021
First published: 2018
Editors: Len Tiu Wright • Luiz Moutinho • Merlin Stone • Richard P. Bagozzi
Dimensions: 246 x 174mm (L x W)
Format: Hardcover
Pages: 612
ISBN-13: 978-1-138-68278-8
Categories: Books > Reference & Interdisciplinary > Communication studies > Research methods
Books > Business & Economics > Economics > General
Books > Business & Economics > Business & management > Sales & marketing > Market research
Promotions
LSN: 1-138-68278-0
Barcode: 9781138682788

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!

You might also like..

Dissertation Writing - A Research…
Cecile Badenhorst Paperback R687 Discovery Miles 6 870
Research At Grass Roots - For The Social…
C.B. Fouche, H. Strydom, … Paperback R830 Discovery Miles 8 300
Transforming Research Methods In The…
Sumaya Laher, Angelo Fynn, … Paperback R1,590 R951 Discovery Miles 9 510
Research Matters
Franzel du Plooy-Cilliers, Corne Davis, … Paperback R497 Discovery Miles 4 970
Research Methodology - Business and…
Bryman, Bell, … Paperback  (1)
R741 Discovery Miles 7 410
Research Methodology - Business And…
Emma Bell, Alan Bryman, … Paperback R628 Discovery Miles 6 280
Sustainable Human Development Across the…
Shameem Oomur, Susan E Luczak, … Hardcover R3,012 Discovery Miles 30 120
A Journey toward Influential Scholarship…
Xiaoping Chen, Kevin H. Steensma Hardcover R2,595 Discovery Miles 25 950
Researching Tourism, Leisure and…
Peter Mason Paperback R1,214 Discovery Miles 12 140
Qualitative Inquiry and Research Design…
John W. Creswell, Cheryl N. Poth Paperback R2,692 Discovery Miles 26 920
Prometheus Assessed? - Research…
Shaun Goldfinch, Kiyoshi Yamamoto Paperback R1,572 Discovery Miles 15 720
The Oxford Handbook of Quantitative…
Todd D. Little Hardcover R6,337 Discovery Miles 63 370

See more

Partners