Books > Reference & Interdisciplinary > Communication studies > Research methods
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Practical Research and Evaluation - A Start-to-Finish Guide for Practitioners (Paperback)
Loot Price: R1,569
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Practical Research and Evaluation - A Start-to-Finish Guide for Practitioners (Paperback)
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This book is a starter 'DIY' text for practitioners who are looking
to conduct evaluation studies and research as part of their own
professional practice. The growing emphasis on evidence-based
practice means that there is an increasing need for practitioners
to have at least a basic understanding of research, be aware of
methodological pitfalls and to be updated on new methods. This book
provides a practical, user-friendly guide to social science
research methods for professionals who have benefited from little,
if any, formal research methods training but find themselves in a
role that requires them to read and understand complex research
findings and carry out their own research as part of their
professional practice. Practical Research and Evaluation is aimed
at practitioners working in education, health, social care and
community work. Many in this market are non-graduates or are those
whose study did not contain a research element, but are required to
know how research works. This book has three main aims which will
benefit this audience - to enable readers to carry out small-scale
research projects of their own, provide them with the basic
understanding necessary to commission research, and enable them to
better understand and evaluate critically research reports. This
book is designed specifically for 'Do-it-Yourself' researchers
working in the public or voluntary sectors. It is accessible and
relevant to practitioners, uses non-technical language wherever
possible and employs grounded examples, practical tips, checklists
and readings lists throughout.
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