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Authorship as Promotional Discourse in the Screen Industries - Selling Genius (Paperback)
Loot Price: R1,370
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Authorship as Promotional Discourse in the Screen Industries - Selling Genius (Paperback)
Series: Routledge Studies in Media and Cultural Industries
Expected to ship within 12 - 19 working days
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This book discusses the use of authorship discourses and author
figures in the promotion and marketing of media content, dealing
with the U.S. mainstream media, including franchise film, network
television, and triple-A video games. The research takes a unique
approach studying ideas of authorship in promotion, diverging from
extant approaches looking at the text, production, or reception.
Conceptualizing authorship within the logic of media branding, the
book studies the construction of ideas around creativity and the
creative person in marketing and publicity content where media
industries communicate with audiences. A cross-media approach
allows the book to take a broad look and make comparisons across
the increasingly integrated media industries. The book will be of
great relevance to academics in the fields of film, television, and
media studies, including postgraduate students, conducting teaching
and research around authorship, media industries, and media
promotion.
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