What are the micro-level interactions and conversations that
underlie successful and failed diffusion? By comparing the spread
of direct action tactics from the 1999 Global Justice Movement
protests against the World Trade Organization in Seattle to
grassroots activists in Toronto and New York, Lesley Wood argues
that dynamics of deliberation among local activists both aided and
blocked diffusion. To analyze the localization of this cycle of
protest, the research brings together rich ethnography, interviews,
social network analysis and catalogs of protest events. The
findings suggest that when diverse activists with different
perspectives can discuss innovations in a reflexive, egalitarian
manner, they are more likely to make strategic and meaningful
choices.
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