Young, single women emerged in the late 1990s as powerful consumers
in
the wave of real estate development that was overtaking and
reshaping
the landscape of cities. Newspaper reports and depictions of
urban
women in popular culture suggested that condominium living in
particular was offering women new-found freedom, financial
independence, and personal security. But is home ownership a path
to
liberation for women, or were these reports merely celebratory
rhetoric
that disguised more disquieting trends?
To get at the reality behind the rhetoric, "Sex and the
Revitalized City" approaches the phenomenon from the perspective
of
planners, developers, and condo owners in Toronto. Explorations
of
three themes -- tenure, community, and lifestyle -- within
the context of a critical analysis of the neoliberal agenda reveal
that
the relationship between women and the city is being remade in
the
image of fast capital and consumer citizenship. Filtered
through
condominium ownership, neoliberal ideologies are not freeing women
from
constraints -- they are reinforcing patriarchal norms.
This fresh look at gentrification and urban revitalization
exposes
the notion of women's emancipation through condominium
ownership
as a marketing ploy rather than a major shift in gender
relations.
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