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Books > Computing & IT > General theory of computing
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Software Takes Command (Paperback, New)
Loot Price: R839
Discovery Miles 8 390
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Software Takes Command (Paperback, New)
Series: International Texts in Critical Media Aesthetics
Expected to ship within 9 - 17 working days
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This book is available as open access through the Bloomsbury Open
Access programme and is available on www.bloomsburycollections.com.
Software has replaced a diverse array of physical, mechanical, and
electronic technologies used before 21st century to create, store,
distribute and interact with cultural artifacts. It has become our
interface to the world, to others, to our memory and our
imagination - a universal language through which the world speaks,
and a universal engine on which the world runs. What electricity
and combustion engine were to the early 20th century, software is
to the early 21st century. Offering the the first theoretical and
historical account of software for media authoring and its effects
on the practice and the very concept of 'media,' the author of The
Language of New Media (2001) develops his own theory for this
rapidly-growing, always-changing field. What was the thinking and
motivations of people who in the 1960 and 1970s created concepts
and practical techniques that underlie contemporary media software
such as Photoshop, Illustrator, Maya, Final Cut and After Effects?
How do their interfaces and tools shape the visual aesthetics of
contemporary media and design? What happens to the idea of a
'medium' after previously media-specific tools have been simulated
and extended in software? Is it still meaningful to talk about
different mediums at all? Lev Manovich answers these questions and
supports his theoretical arguments by detailed analysis of key
media applications such as Photoshop and After Effects, popular web
services such as Google Earth, and the projects in motion graphics,
interactive environments, graphic design and architecture. Software
Takes Command is a must for all practicing designers and media
artists and scholars concerned with contemporary media.
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