|
Books > Social sciences > Sociology, social studies > Social issues > Illness & addiction: social aspects > Drug addiction & substance abuse
|
Buy Now
Persuasive Communication and Drug Abuse Prevention (Paperback)
Loot Price: R852
Discovery Miles 8 520
|
|
|
Persuasive Communication and Drug Abuse Prevention (Paperback)
Series: Routledge Communication Series
Expected to ship within 12 - 17 working days
|
The history of drug abuse prevention campaigns suggests limitations
in producing measurable changes in behavior. In the past, there was
concern over the possibility of such publicity actually encouraging
interest in drug use, rather than discouraging such behavior.
Although little or no scientifically sound empirical evidence has
been found to support such a view, several social science textbooks
still refer to this as something of which to be wary. Reviews of
early research appear to indicate inadequate methods and a lack of
rigor in theory testing. In recent years, however, research in
communication and its uses in drug abuse prevention has become
considerably more sophisticated, and communication is being used
far more effectively. In this book, the editors bring together some
of the most successful drug abuse prevention researchers in the
country -- along with other experts in this field or in persuasive
communication -- to address use and effects of both mass media and
interpersonal strategies. This collection illustrates just how far
the study of public influence through mass media has come,
especially regarding such a vital, relevant issue as drug abuse
prevention.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
|
You might also like..
|
Email address subscribed successfully.
A activation email has been sent to you.
Please click the link in that email to activate your subscription.
Welcome to Loot.co.za!
Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
(2)
