China's Publishing Industry in the Era of Big Data (Hardcover, 1st ed. 2022)

This book introduces China's current publishing industry in the new era, especially when facing the big challenge from social media and technology transformation. Based on the calculation for the first time, the book and overall size of the content data of publications in China, the book presents 15 cases of Chinese publishers looking for opportunities to develop business, using the technology of big data and Internet. For global readers, it may help to build an overview on China's publishing industry and business innovation cases of media companies.

General

Imprint:	Springer Verlag, Singapore
Country of origin:	Singapore
Series:	Research Series on the Chinese Dream and China's Development Path
Release date:	April 2022
First published:	2022
Authors:	Li Zhang • Junlin Qu • Jing Jie • Nannan Liang
Dimensions:	235 x 155mm (L x W)
Format:	Hardcover
Pages:	206
Edition:	1st ed. 2022
ISBN-13:	978-981-19-0427-1
Languages:	English
Subtitles:	Chinese
Categories:	Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Publishing industry
LSN:	981-19-0427-8
Barcode:	9789811904271

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