This book introduces China's current publishing industry in the new
era, especially when facing the big challenge from social media and
technology transformation. Based on the calculation for the first
time, the book and overall size of the content data of publications
in China, the book presents 15 cases of Chinese publishers looking
for opportunities to develop business, using the technology of big
data and Internet. For global readers, it may help to build an
overview on China's publishing industry and business innovation
cases of media companies.
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