Books > Reference & Interdisciplinary > Communication studies > Research methods
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Research Methods and Society - Foundations of Social Inquiry (Hardcover, 3rd edition)
Loot Price: R6,414
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Research Methods and Society - Foundations of Social Inquiry (Hardcover, 3rd edition)
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Research Methods and Society, Third Edition is designed to help
undergraduate students acquire basic skills in methods of social
science research. These skills provide a foundation for
understanding research findings in the social sciences and for
conducting social research. Just as important, such skill-sets and
principles can be applied to everyday situations to make sense of
the endless stream of claims and counterclaims confronted daily in
print and electronic forms, including social media. Key features of
this book include: Straightforward prose, including key concepts
and tools. Concrete and everyday examples and "hands-on" practice
activities and Applications designed to be interesting and useful
to students. Organization to accommodate term-length research
projects. Chapter Summaries and Review Sheets. Assignments to meet
specific learning goals: Evaluation of key excerpts from research
reports published in professional journal articles and popular
press. Analysis of secondary data (e.g., from the General Social
Survey). Analysis of primary data from mini-research projects.
Combinations of methods applications using more than one activity
(e.g., evaluating published reports and completing secondary data
analysis or mini-projects). New to Third Edition: New chapter,
"Ethics and Social Science Research." Many new and updated
citations, including from international sources. References to
Internet survey tools and software: how to find data online, what
to consider, and how to choose. References to noteworthy,
informative media from online sources (e.g., Annenberg Learning,
universities, weblogs, YouTube). Supplemental Instructor Materials:
Instructor's Manual, Test Bank, PowerPoint presentations.
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