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The Cosby Show - Audiences, Impact, and Implications (Hardcover, New)
Loot Price: R2,829
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The Cosby Show - Audiences, Impact, and Implications (Hardcover, New)
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This volume chronicles the phenomenon of a television program that
commanded first place for much of the time since its premiere in
September 1984. Each week in the United States it has consistently
drew a loyal audience of up to 60 million people, breaking records
for ratings and shares. The show is credited with lifting a
third-place network into commanding leadership, advancing the image
of black families, being the object of the greatest syndication
barter deal in history, and regenerating the sitcom genre.
Approached from a systems-theoretical perspective, this book
considers The Cosby Show historically, economically, politically,
legally, and socioculturally. The book provides detailed
examination of the show's production, audience profiles, and
international reviews and reactions to it. Fuller includes the
results of a survey conducted by her (and translated into
appropriate languages) for more than 800 responses from a dozen
countries. Media scholars continue to call for future research on
acculturation effects of television and for research on complete,
contextual studies of specific television genres. The Cosby Show:
Audiences, Impact and Implications attempts to fill those gaps.
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