This book aims to provide insight into the "soft" side of real
estate research and the interesting results and implications of the
real estate research outside the traditional realm of
investment/financial aspects. The book also attempts to answer what
constitutes the so-called "soft-side" of real estate research if we
shift our focus from the usual financial returns and investment
analysis. It also attempts to address whether there is such thing
as an alternative real estate research paradigm. The book also
argues that research in real estate should not only be limited to
land and property market performance analyses as this may greatly
impair the potential research implications of various real estate
studies. The book argues that such analyses take on a very myopic
view of real estate research. This book will interest many who wish
to learn more about the alternative aspect of real estate research
which is more than just about investment analysis.
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