This book aims to provide insight into the "soft" side of real
estate research and the interesting results and implications of the
real estate research outside the traditional realm of
investment/financial aspects. The book also attempts to answer what
constitutes the so-called "soft-side" of real estate research if we
shift our focus from the usual financial returns and investment
analysis. It also attempts to address whether there is such thing
as an alternative real estate research paradigm.
The book also argues that research in real estate should not
only be limited to land and property market performance analyses as
this may greatly impair the potential research implications of
various real estate studies. The book argues that such analyses
take on a very myopic view of real estate research.
This book will interest many who wish to learn more about the
alternative aspect of real estate research which is more than just
about investment analysis.
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