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Books > Business & Economics > Business & management > Business strategy
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Online Communities and Open Innovation - Governance and Symbolic Value Creation (Hardcover)
Loot Price: R4,465
Discovery Miles 44 650
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Online Communities and Open Innovation - Governance and Symbolic Value Creation (Hardcover)
Series: Routledge Studies in Industry and Innovation
Expected to ship within 12 - 19 working days
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The advent of Internet marked a significant change in how users and
customers can be involved in the innovative process. History is
rife with examples of how users innovate, but Internet and its
associated communication technologies brought radically new means
for individuals to interact rapidly and at little cost in
communities that spur new innovations. These communities are
initiated and governed by people that differ in their motivations
for taking part and participate to varying degrees. Such
communities are outside the immediate control of companies seeking
to develop open innovation strategies aimed at harnessing their
work. This book brings together distinguished scholars from
different disciplines: economics, organization theory, innovation
studies and marketing in order to provide an improved understanding
of how technological as well as symbolic value is created and
appropriated at the intersection between online communities and
firms. Empirical examples are presented from different industries,
including software, services and manufacturing. The book offers
food for thought for academics and managers to an important
phenomenon that challenges many conventional wisdoms for how
business can be done. This book was published as a special issue of
Industry and Innovation.
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