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Books > Reference & Interdisciplinary > Communication studies > Media studies
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The Communicative Linguistic Landscape - Production Formats and Designed Environments (Paperback)
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The Communicative Linguistic Landscape - Production Formats and Designed Environments (Paperback)
Series: Routledge Studies in Sociolinguistics
Expected to ship within 12 - 17 working days
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How exactly do linguistic landscapes communicate and what
theoretical significance might follow from such an inquiry? This
book addresses these questions by taking as its starting point the
insight that the individual or organisation that is responsible for
the production of a sign may not be physically present at the
landscape itself. The information to be conveyed is typically
designed as a piece of signage to be emplaced at the site. Drawing
on Goffman's notion of a production format, the book argues that
the constructed piece of sign and its intended placement within the
landscape combine to constitute an animator complex. This raises
the possibility of a disruption to the sign and its placement in
the landscape. The book describes various ways in which the
integrity of the animator complex can be disrupted (e.g. the sign
may be moved out of place through vandalism or acts of nature, or
the organisation that the sign represents may no longer be in
business), identifi es different types of animators, and expands on
the implications for phenomena such as affect, multivocality,
footing and the materiality of language. In doing so, the book also
demonstrates the value of bringing in Bakhtin's work on
heteroglossia and the dialogicity of communication, integrating the
ideas of Bakhtin with those of Goffman.
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