The Princeton Review and Entrepreneur Announce America's
Top-Ranking Schools for Entrepreneurship. DePaul University made
the top three on the graduate side. The Ryan Creativity Center at
DePaul received recognition for its Idea Clinic as one of the top
ten business programs in universities that are "entrepreneurial hot
spots" programs. Lisa Gundry has been awarded the Innovation in
Business Education Award in 1997, by the American Assembly of
Collegiate Schools of Business (AACSB) Mid-Continent East
Association. She has also received the DePaul University Excellence
in Teaching Award. Jill Kickul received the 2000 Management
Department Teaching Innovation and Assessment Award. In this
engaging and practical book, authors Lisa K. Gundry and Jill R.
Kickul uniquely approach entrepreneurship across the life cycle of
business growth-offering entrepreneurial strategies for the
emerging venture, for the growing venture, and for sustaining
growth in the established venture. Written from the point of view
of the founder or the entrepreneurial team, the book offers
powerful and practical tools to increase a venture's potential for
success and growth. Key Features: Presents the changing pattern of
strategic needs faced by the new venture: The theories, practices,
and tools in this book help enhance a venture's creativity in the
early days of business start-up and maintain the innovative edge
throughout the life of the business. The authors emphasize the key
strategic roles of creativity, opportunity identification,
opportunity evaluation, and innovation in the emergence and growth
of entrepreneurial firms. Offers real-world examples and
contemporary cases: Each chapter contains up-to-date cases,
Strategy in Action vignettes, Speaking of Strategy interviews with
real-life entrepreneurs, and a Failures and Foibles segment to help
readers learn from others' experiences and missteps. Promotes
innovative thinking: The Innovator's Toolkit and Strategic
Reflection Points give students the opportunity to reflect on the
material presented. In addition, Research in Practice sections
provide a summary of recent research on the chapter topic. Includes
instructor resources on CD available upon request: This supportive
CD contains PowerPoint slides, lecture outlines, sample syllabi, a
guide to using the Special Elements in each chapter, and a listing
of additional resources. Intended Audience: This is an ideal core
textbook for advanced undergraduate and graduate courses such as
Entrepreneurship and New Venture Management, Entrepreneurship
Strategy, Strategic Management, Entrepreneurial Growth, Management
of Innovation, Entrepreneurial Marketing, and Global
Entrepreneurship in the fields of Management, Entrepreneurship,
Marketing, and Organizational Behavior.
General
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