What is the key to running a successful business? Where are
businesses currently failing in their drive to make money and how
can the Web be used to make the most of one's marketing efforts? In
Red Hot Customer Service, 35 Sizzling Ways to Heat Up Your Business
and Ignite Your Sales, Lisbeth Calandrino draws on more than 30
years in retail sales to help you figure out how to make yourself
more profitable in today's rapidly changing marketplace. In this
book you will learn: What successful businesses do to increase
their sales How basic customer service strategies can help you
survive any economic environment How you can use the Web to build
better relationships with your customer base - and increase your
bottom line Lisbeth Calandrino is a noted marketing strategist,
author, business consultant and speaker. She conducts training
seminars and workshops around the country, and can be found online
at www.lisbethcalandrino.com.
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