A president who distances himself from stagecraft will find himself
upstaged. George H. W. Bush sought to "stay the course" in terms of
policy while distancing himself from the public relations
strategies employed during the administration of Ronald Reagan, his
predecessor. But Bush discovered during his one-term presidency
that a strategy of policy continuity coupled with mediocre
communication skills "does not make for a strong public image as an
effective and active leader in the White House," as author and
scholar Lori Cox Han demonstrates in "A Presidency Upstaged."
Incorporating extensive archival research from the George Bush
Presidential Library at Texas A&M University--including
documents only recently available through requests made under the
Freedom of Information Act--Han""thoroughly examines the public
presidency of George H. W. Bush. Han analyzes how communication
strategies, relationships with the press, and public opinion
polling shaped and defined his image as a leader. The research for
this study also includes content analysis of press coverage (both
print and television) and major public addresses during the Bush
administration.
"Lori Cox Han skillfully uses archival materials, interviews and
leading academic studies to present a thorough analysis of George
H.W. Bush's public presidency. Her book is a valuable addition to
the literature on presidential communications, media, and politics,
and also stands as a very useful resource on the events of the
first Bush presidency."-Mark Rozell, professor of Public Policy,
George Mason University and author, "Power and Prudence"
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