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Governing from Center Stage - White House Communication Strategies During the Television Age of Politics (Hardcover)
Loot Price: R1,827
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Governing from Center Stage - White House Communication Strategies During the Television Age of Politics (Hardcover)
Series: Political Communication
Expected to ship within 12 - 17 working days
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This volume analyzes and compares the use of communication
strategies of presidents and their administrations during the
television age of politics. The study begins in 1961 - the start of
Kennedy's administration - which represents an era of politics that
has been greatly defined by mass media's participation.
Communication strategies emerge for every president and can shape,
to varying degrees, the relationship that the president has with
the press and the public. To understand how a president
communicates is to understand an important base of power for the
modem presidency. This book demonstrates that various factors can
play a role in whether or not a present succeeds at controlling the
political agenda. Two critical factors include presidential
rhetoric and the president's relationship with the news media. The
concluding argument demonstrates that communication strategies have
become an important and permanent part of the everyday operation of
the White House. Presidents must use the press to govern, but they
do not have much control over the final message, which creates many
challenges for successful presidential leadership. Also, many
implications exist about the role that communication strategies
play in the actual act of governing, and the question remains as to
whether an effective communication strategy equates to true
presidential leadership and/or effective governing.
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