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Emerging Market Multinationals in Europe (Paperback)
Loot Price: R1,382
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Emerging Market Multinationals in Europe (Paperback)
Series: Routledge Advances in International Political Economy
Expected to ship within 12 - 19 working days
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This book makes a timely and highly stimulating contribution to the
discourse on emerging-market multinationals, (EMNCs), as Foreign
Direct Investment (FDI) in Europe from emerging countries
(especially from the BRICs - Brazil, Russia, India, China)
continues to grow in significance. Unsurprisingly, the emergence of
EMNCs from emerging economies raises a wide range of challenges and
opportunities for scholars, business professionals, and
policymakers alike. While explaining the sudden rise of these
companies has become a major concern among scholars, we have very
limited knowledge on drivers, motivations, strategies, and impact
of these EMNCs in Europe and their policy implications. This volume
provides fresh insights into EMNCs activities and their impact in
Europe. The contributors argue that EMNCs combine various country
specific advantages, existing firm-specific advantages
(exploitation), and/or new FSAs (exploration) in their FDI, and
that there is considerable heterogeneity across EMNCs, even those
from the same southern economy. Highlighting the importance of
considering this divergent behaviour when implementing future
European FDI policies, this book will be of interest to students
and scholars of European Politics, International Political Economy,
International Business and European Integration.
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