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Crisis Management in the Age of Social Media (Paperback) Loot Price: R509
Discovery Miles 5 090
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Crisis Management in the Age of Social Media (Paperback): Louis Capozzi, Susan Rucci

Crisis Management in the Age of Social Media (Paperback)

Louis Capozzi, Susan Rucci

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List price R556 Loot Price R509 Discovery Miles 5 090 You Save R47 (8%)

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The age of the instant crisis has arrived. Companies, Non-profits and high-profile individuals often seem unable to cope. The ingredients include speed, pervasiveness and huge numbers. Verizon adds a $2 charge, and one hour later 100,000 signatures appear on a Twitter petition. There's a new playing field - social media. And new rules of the game - analysis, action, communication at high speed. Yet the realities of people's reasonable expectations and the basic rules guiding crisis behavior and communication haven't changed. This book examines recent 'Instant Crises,' derives lessons and applies the basics of crisis management to the new environment.

General

Imprint: Business Expert Press
Country of origin: United States
Release date: July 2013
First published: 2013
Authors: Louis Capozzi • Susan Rucci
Dimensions: 230 x 155 x 11mm (L x W x T)
Format: Paperback
Pages: 240
ISBN-13: 978-1-60649-580-3
Categories: Books > Business & Economics > Business & management > Management of specific areas > General
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LSN: 1-60649-580-1
Barcode: 9781606495803

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