Consuming with a conscience is one of the fastest growing forms of
political participation worldwide. Every day we make decisions
about how to spend our money and, for the socially conscious, these
decisions matter. Political consumers "buy green" for the
environment or they "buy pink" to combat breast cancer. They
boycott Taco Bell to support migrant workers or Burger King to save
the rainforest. But can we overcome the limitations of consumer
identity, the conservative pull of consumer choice, co-optation by
corporate marketers, and other pitfalls of consumer activism in
order to marshal the possibilities of consumer power? Can we, quite
literally, shop for change? Shopping for Change brings together the
historical and contemporary perspectives of academics and activists
to show readers what has been possible for consumer activists in
the past and what might be possible for today's consumer
activists.Contributors Kyle Asquith, University of Windsor; Dawson
Barrett, Del Mar College; Lawrence Black, University of York;
Madeline Brambilla, Northeastern University; Joshua Carreiro,
Springfield Technical Community College, Springfield, MA; H. Louise
Davis, Miami University; Jeffrey Demsky, San Bernardino Valley
College; Tracey Deutsch, University of Minnesota-Twin Cities; Mara
Einstein, Queens College, CUNY; Bart Elmore, University of Alabama;
Sarah Elvins, University of Manitoba; Daniel Faber, Northeastern
University; Julie Guard, University of Manitoba; Louis Hyman, ILR
School, Cornell University; Meredith Katz, Virginia Commonwealth
University; Randall Kaufman, Miami Dade College-Homestead Campus;
Larry Kirsh, IMR Health Economics, Portland, OR; Katrina Lacher,
University of Central Oklahoma; Bettina Liverant, University of
Calgary; Amy Lubitow, Portland State University; Robert N. Mayer,
University of Utah; Michelle McDonald, Stockton University; Wendy
Wiedenhoft Murphy, John Carroll University; Mark W. Robbins, Del
Mar College; Jessica Stewart, Cornell University;Joseph Tohill,
York University and Ryerson University; Allison Ward, Queen's
University and McMaster University; Philip Wight, Brandeis
University
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