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From an Idea to Nike - How Marketing Made Nike a Global Success (Paperback)
Loot Price: R206
Discovery Miles 2 060
You Save: R12
(6%)
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From an Idea to Nike - How Marketing Made Nike a Global Success (Paperback)
Series: From an Idea to
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List price R218
Loot Price R206
Discovery Miles 2 060
You Save R12 (6%)
Expected to ship within 10 - 15 working days
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Ever wonder how Nike became the athletics empire it is today? From
an Idea to Nike digs into the marketing campaigns and strategy that
turned this running-shoe company into the outfitter for many
athletes as well as the iconic American brand. With infographics
and engaging visuals throughout, this behind-the-scenes look into
the historical and business side of Nike will be an invaluable
resource for kids interested in what makes this business run. Find
out where the name Nike came from and how the famous swoosh became
the signature logo. Learn about the company's first marketing
campaign with a star athlete. (Hint: It wasn't Michael Jordan!)
Explore the ways Nike expanded marketing from running to
basketball, soccer, golf, and beyond!
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