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Books > Children's & Educational > Leisure interests, hobbies & sport > Sports & outdoor recreation

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From an Idea to Nike - How Marketing Made Nike a Global Success (Paperback) Loot Price: R185
Discovery Miles 1 850
You Save: R13 (7%)
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From an Idea to Nike - How Marketing Made Nike a Global Success (Paperback): ,Lowey,Bundy Sichol

From an Idea to Nike - How Marketing Made Nike a Global Success (Paperback)

,Lowey,Bundy Sichol

Series: From an Idea to

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List price R198 Loot Price R185 Discovery Miles 1 850 You Save R13 (7%)

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Ever wonder how Nike became the athletics empire it is today? From an Idea to Nike digs into the marketing campaigns and strategy that turned this running-shoe company into the outfitter for many athletes as well as the iconic American brand. With infographics and engaging visuals throughout, this behind-the-scenes look into the historical and business side of Nike will be an invaluable resource for kids interested in what makes this business run. Find out where the name Nike came from and how the famous swoosh became the signature logo. Learn about the company's first marketing campaign with a star athlete. (Hint: It wasn't Michael Jordan!) Explore the ways Nike expanded marketing from running to basketball, soccer, golf, and beyond!

General

Imprint: Hmh Books for Young Readers
Country of origin: United States
Series: From an Idea to
Release date: February 2019
Authors: ,Lowey,Bundy Sichol
Dimensions: 192 x 133 x 10mm (L x W x T)
Format: Paperback
Pages: 115
ISBN-13: 978-1-328-45363-1
Categories: Books > Children's & Educational > Leisure interests, hobbies & sport > Sports & outdoor recreation > General
Books > Children's & Educational > Social studies > Sociology & social issues > Work & industry / world of work > General
Books > Children's Fiction & Fun
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LSN: 1-328-45363-4
Barcode: 9781328453631

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