We are at the beginning of the sustainability era. The biggest
challenge of our generation is to reach the Sustainable Development
Goals. For this we must be willing to understand and change the
root causes that create these challenges in the first place. The
system itself needs to change. But how to do that? This
ground-breaking book Changing the Game reveals the missing insights
and strategies to actually achieve system change. The authors Lucas
Simons and Andre Nijhof bring decades of real life and academic
experience, and state that most of the sustainability challenges
are actually caused by the same system failures, every time.
Therefore, the way to accelerate and manage system change is also
similar every time - if you know where to look and how to act. The
theory of sustainable market transformation and system change is
described in a compelling and easy to understand eight-step
approach applied to eight different sectors. The authors, together
with respected sector experts, describe the drivers, triggers and
dominant thinking in each of these sectors as well as the
strategies needed to move towards higher levels of sustainability.
This book is highly accessible and engaging, and is perfect for use
by professionals, leaders and students for understanding how to
move markets to a more sustainable future.
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