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Finanzielle Nutzenrechnungen im technischen Vertrieb und Marketing - Konzeptionelle Grundlagen und Fallstudien (German, Paperback, 1. Aufl. 2016) Loot Price: R1,709
Discovery Miles 17 090
Repayment Terms: R160 pm x 12*
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Finanzielle Nutzenrechnungen im technischen Vertrieb und Marketing - Konzeptionelle Grundlagen und Fallstudien (German,...

Finanzielle Nutzenrechnungen im technischen Vertrieb und Marketing - Konzeptionelle Grundlagen und Fallstudien (German, Paperback, 1. Aufl. 2016)

Lucas W. Heilmann

Series: Schriften zum Vertriebsmanagement

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Loot Price R1,709 Discovery Miles 17 090 | Repayment Terms: R160 pm x 12*

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Die Arbeit beschreibt die Rekonstruktion eines generischen Prozesses zur Entwicklung finanzieller Nutzenrechnungen. Sie identifiziert neun Entwicklungsstufen und leitet mittels empirischer Beobachtungen abzustimmende Fragestellungen sowie angestrebte Ergebnisse ab. Vier fallstudienbasierte Forschungskooperationen mit mittelstandischen Unternehmen dienen als detaillierte Referenzbeispiele. Anhand der Implementierung finanzieller Nutzenrechnungen zeigt der Autor Herausforderungen und formuliert Handlungsempfehlungen zur Loesung typischer Problemszenarien.

General

Imprint: Springer Gabler
Country of origin: Germany
Series: Schriften zum Vertriebsmanagement
Release date: December 2015
First published: 2016
Authors: Lucas W. Heilmann
Dimensions: 210 x 148 x 17mm (L x W x T)
Format: Paperback
Pages: 273
Edition: 1. Aufl. 2016
ISBN-13: 978-3-658-12102-0
Languages: German
Categories: Books > Business & Economics > Business & management > Sales & marketing > Customer services
LSN: 3-658-12102-5
Barcode: 9783658121020

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