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Books > Business & Economics > Business & management > Ownership & organization of enterprises > Entrepreneurship
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Handbook of Research on Entrepreneurship and Marketing for Global Reach in the Digital Economy (Hardcover)
Loot Price: R10,427
Discovery Miles 104 270
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Handbook of Research on Entrepreneurship and Marketing for Global Reach in the Digital Economy (Hardcover)
Expected to ship within 10 - 15 working days
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The digital economy is a driver of change, innovation, and
competitiveness for international businesses and organizations.
Because of this, it is important to highlight emergent and
innovative aspects of marketing strategies and entrepreneurial
approaches to overcome the challenges of the digital world. The
Handbook of Research on Entrepreneurship and Marketing for Global
Reach in the Digital Economy provides innovative insights into the
key developments and new trends associated with online challenges
and opportunities. The content within this publication represents
research encompassing corporate social responsibility, economic
policy, and female entrepreneurship, and it is a vital reference
source for policymakers, managers, entrepreneurs, graduate-level
business students, researchers, and academicians seeking coverage
on topics centered on conceptual, technological, and design issues
related to digital developments in the economy.
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