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Books > Business & Economics > Business & management > Business strategy
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International Retailers' Performance in Host Countries - The Roles of Strategies, Consumer Perceptions and the Local Environment (Paperback, 1st ed. 2018)
Loot Price: R1,929
Discovery Miles 19 290
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International Retailers' Performance in Host Countries - The Roles of Strategies, Consumer Perceptions and the Local Environment (Paperback, 1st ed. 2018)
Series: Handel und Internationales Marketing Retailing and International Marketing
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Lukas Morbe sheds light on important antecedents of international
retailers' local performance including international strategies and
their local implementation, local consumers' perceptions as well as
the wider country- and format-specific environment. This topic is
of exceptional relevance due to the specific challenges that retail
companies face with their increasing internationalization.
Retailers transfer their formats across the globe while their
business is local in nature and requires attention to the
performance in each individual host country. The results of the
presented analyses aim to inform retail managers' decisions in
international expansion and operation, but also allow for
theoretical implications for future research in the fields of
retail management and international business.About the Author Dr.
Lukas Morbe worked as research assistant at the Chair for Marketing
and Retailing at Trier University, where he received his doctoral
degree.
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