From the virulence of fake news to the rise of psychographic
profiling, emotion has become ascendant. The new frontier of
capitalization is not outward, but inward-the inner life of affect
and emotion, desire and disposition. This book lays that new
reality out with a series of close case studies. A new set of
technologies are emerging, from facial coding to affective
computing, that attempt to render the emotional into the
machine-readable. At the same time, social media and smart home
devices are becoming empathic, attempting to draw out our affective
participation and elicit our emotional expression. In these
encounters with the medial and the technical, the emotional is
remade. Combining a close analysis of contemporary technologies
such as Affectiva, Facebook, and Alexa with critical media theory,
Logic of Feeling: Technology's Quest to Capitalize Emotion examines
how the quest to operationalize this inner life begins to
reconfigure feeling itself.
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