"Private Banking in Europe" provides new insights into the private
banking industry, its growth and future, and emerging opportunities
for private bankers and their clients. Lynn Bicker debates the
importance of global and local service; the potential dichotomy
between the wealthy and the successful, and considers the private
banking industry. A comparison of key players and their chosen
markets and strategies is complemented by an exploration of the
growth of intermediaries and unexpected competitiors. The work also
includes a study of non-European influences. The final chapter is
devoted to private bankers' own view of their industry, their
competition and future directions.
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