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Religion in Vogue - Christianity and Fashion in America (Paperback)
Loot Price: R999
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Religion in Vogue - Christianity and Fashion in America (Paperback)
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Shows how the fashion industry in the mid- to late twentieth
century created a particular way of seeing religion as fashionable
From cross necklaces to fashion designs inspired by nuns' habits,
how have fashion sources interpreted Christianity? And how, in
turn, have these interpretations shaped conceptions of religion in
the United States? Religion in Vogue explores the intertwined
history of Christianity and the fashion industry. Using a diverse
range of fashion sources, including designs, jewelry, articles in
fashion magazines, and advertisements, Lynn S. Neal demonstrates
how in the second half of the twentieth century the modern fashion
industry created an aestheticized Christianity, transforming it
into a consumer product. The fashion industry socialized consumers
to see religion as fashionable and as a beautiful lifestyle
accessory-something to be displayed, consumed, and experienced as
an expression of personal identity and taste. Religion was
something to be embraced and shown off by those who were
sophisticated and stylish, and not solely the domain of the
politically conservative. Neal ultimately concludes that, through
aestheticizing Christianity, the fashion industry has offered
Americans a means of blending traditional elements of religion-such
as ritual practice, miraculous events, and theological
concepts-with modern culture, revealing a new dimension to the
personal experience of religion.
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