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Religion, Media, and the Marketplace (Paperback)
Loot Price: R1,367
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Religion, Media, and the Marketplace (Paperback)
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"The breadth of coverage given to different religious traditions in
this volume is nothing short of astonishing. The reader is taken on
a wide-ranging tour of religion, media, and markets across diverse
social and cultural contexts."-John P. Bartkowski, author of The
Promise Keepers: Servants, Soldiers, and Godly Men "The
intersections of religion, media, and the global marketplace may
well be the defining issue of the twenty-first century. This superb
collection of essays challenges parochial notions of religion,
asking readers to explore the tangled web of buying, belonging and
believing in today's world."-Diane Winston, Knight Chair in Media
and Religion, University of Southern California Religion is
infiltrating the arena of consumer culture in increasingly visible
ways. We see it in myriad forms-in movies, such as Mel Gibson's The
Passion of the Christ, on Internet shrines and kitschy Web
"altars," and in the recent advertising campaign that attacked
fuel-guzzling SUVs by posing the question: What would Jesus drive?
In Religion, Media, and the Marketplace, scholars in history, media
studies, and sociology explore this intersection of the secular and
the sacred. Topics include how religious leaders negotiate between
the competing aims of the mainstream and the devout in the
commercial marketplace, how politics and religious beliefs combine
to shape public policy initiatives, how the religious "other" is
represented in the media, and how consumer products help define the
practice of different faiths. At a time when religious
fundamentalism in the United States and throughout the world is
inseparable from political aims, this interdisciplinary look at the
mutual influences between religion and the media is essential
reading for scholars from a wide variety of disciplines. Lynn
Schofield Clark is an assistant professor and the director of the
Estlow International Center for Journalism and New Media at the
University of Denver's School of Communication.
General
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