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Books > Social sciences > Sociology, social studies > Social institutions > Customs & folklore > Costume, clothes & fashion
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Modern Fashion Traditions - Negotiating Tradition and Modernity through Fashion (Hardcover)
Loot Price: R4,473
Discovery Miles 44 730
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Modern Fashion Traditions - Negotiating Tradition and Modernity through Fashion (Hardcover)
Series: Dress and Fashion Research
Expected to ship within 12 - 17 working days
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Modern Fashion Traditions questions the dynamics of fashion systems
and spaces of consumption outside the West. Too often, these
fashion systems are studied as a mere and recent result of
globalization and Western fashion influences, but this book draws
on a wide range of non-Western case studies and analyses their
similarities and differences as legitimate fashion systems,
contesting Eurocentric notions of tradition and modernity,
continuity versus change, and 'the West versus the Rest'.
Preconceptions about non-Western fashion are challenged through
diverse case studies from international scholars, including
street-style identity in Bhutan, the influence of Ottoman cultural
heritage on contemporary Turkish fashion design, and an
investigation into the origins of the word 'fashion' in Chinese.
Negotiating tradition, foreign influences and the contemporary
global dominance of Western fashion cities, Modern Fashion
Traditions will give readers a clearer understanding of non-Western
fashion identities in the present. Accessibly written, this
ground-breaking text makes an essential contribution to the study
of non-Western fashion and will be an important resource for
students of fashion history and theory, anthropology, and cultural
studies.
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