Do you want to get to 'yes'? Every day we are faced with moments
where we either win or lose. The question is: How persuasive are
you? Could you be winning more of the time? In How to Persuade,
best-selling author Michelle Bowden shows you the research-proven
techniques to master the art of persuasion in any
situation--whether it's securing that next big deal, convincing
your manager to hit 'approve, ' or even winning an argument with
your friends. Through real-world examples and engaging activities,
this book shows you how to transform your weaknesses into
strengths. You'll build your own personalised plan to move people
from 'no' to 'yes'--every time. Learn how to: Recognise and improve
your persuasive strengths and weaknesses Build undeniable
likeability and trust to compel people to action Arouse passion and
enthusiasm for your ideas Win that next big pitch Persuade anyone,
anywhere, anytime In How to Persuade, you'll learn all the
practical skills, tips and actions you need to get exactly what you
want. Everything you want and need is on the other side of
persuasion. This book takes you through the latest thinking on
influence and persuasion and gives you all the completely
achievable step-by-step actions to make yourself more instantly
persuasive. --Alec Gardner, Managing Partner, Australia & New
Zealand, AlphaZetta
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