"Maggie Joao firstly asks all the questions that many coaches,
particularly those going into coaching for the first time, so often
ask and does this in a way that captures the true essence of
coaching at the most fundamental level. Greater still, she does
this in a real conversational style that makes it fully inviting
for any new or experienced coach.
Katherine Tulpa
Global CEO, Association for Coaching
"There are many books offering coaches models on how to coach.
This book addresses how to be a successful coach. It answers the
questions that face anyone who aspires to earn their living through
coaching. Maggie Joao offers a shortcut to acquiring knowledge and
skills that will get you moving quickly and confidently into an
exciting new profession."
Carole Pemberton
Executive Coach and author of Coaching to Solutions
"Maggie's thoughtful and thorough book asks and answers so many
important questions for would-be coaches and new coaches. It's also
a good detailed reference book for more experienced coaches who
want an overview of the coaching profession and to explore beyond
how they have been working. Maggie shares her own valuable insights
and gives helpful pointers for further exploration. Most
importantly it is a very practical book - I wish I had known all
this when I started coaching "
Judy Barber
Coach and author of Good Question
"The book that you hold in your hands provides the answers and
practical tools needed to help you become an even more successful
and dynamic coach. Every now and again you come across a book that
has a deep and meaningful impact on what you do. This is just such
a book. For coaches and non-coaches this will really help you to
help yourself and also to find more of the resources you need to
make your life more fulfilling."
Gerard O'Donovan
Founder of Noble Manhattan Coaching
President of the IIC, International Institute of Coaching
"Maggie has drawn on her own personal and professional journey
to create a very accessible and straightforward route into
addressing the basic but essential questions that face the enquirer
or newly qualified coach. This book is timely and valuable
contribution to the evolution of the profession."
John Leary-Joyce
CEO of the AoEC
President of the EMCC, European Mentoring & Coaching
Council
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