An art expert sees a ten-million-dollar sculpture and instantly
spots it's a fake. A marriage analyst knows within minutes whether
a couple will stay together. A fire-fighter suddenly senses he has
to get out of a blazing building. A speed dater clicks with the
right person ... This book is all about those moments when we
'know' something without knowing why. Here Malcolm Gladwell
explores the phenomenon of 'blink', showing how a snap judgement
can be far more effective than a cautious decision. By trusting
your instincts, he reveals, you'll never think about thinking in
the same way again.
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