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Books > Computing & IT > General theory of computing
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The Role of Mass Media in Rural Development of Pakistan (Paperback)
Loot Price: R1,458
Discovery Miles 14 580
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The Role of Mass Media in Rural Development of Pakistan (Paperback)
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Mass media, the fourth pillar of democracy plays a pivotal role in
up-keeping the socio- political system of a country sound and
healthy. Due to the advancement of information and communication
technology (ICT), the role of mass media has been multiplied to a
higher order. Man has conquered time and space due to this modern
technology.Mass media really connects the whole universe with a
noble mission to share the sorrows and sufferings, pains and
strains, success stories of the society. It always, if properly
managed, takes a vital part in political affairs.Mass media perform
the role of a dynamic watchdog and erects its fingers towards any
backlog in a system. It diagnoses the system and opens the pitfalls
and tries to rectify it.In this sense, it is a comprehensive and
multidimensional concept and encompasses the development of
agriculture and allied activities, village and cottage industries,
socio-economic infrastructure, community services and facilities,
and above all the human resources in rural areas.
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