The main purpose of this research is to investigate the newspaper
reader's liking for different news patterns by the academicians and
administrators of Allama Iqbal Open University. Information is
obtained by using a wide variety of both informal and formal
sources; i.e. human sources, internet and Mass Media. Keeping in
view its nature and requirement to explore and examine the
difference in news-seeking patterns of academicians and
administrators of AIOU. The news-seeking patterns studied with
respect to the selected aspects, namely; educational development,
national and international affairs, politics, health, and job
hunting as well as articles and editorials in relation to the
selected variables of occupation, age, and qualification.
General
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