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Books > Business & Economics > Business & management > Sales & marketing > Market research

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Marketing Research: An Applied Orientation, Global Edition (Paperback, 7th edition) Loot Price: R2,777

Discovery Miles 27 770

Repayment Terms: R260 pm x 12*

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Marketing Research: An Applied Orientation, Global Edition (Paperback, 7th edition): Manoj Malhotra

Marketing Research: An Applied Orientation, Global Edition (Paperback, 7th edition)

Manoj Malhotra

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Loot Price R2,777 Discovery Miles 27 770 | Repayment Terms: R260 pm x 12*

Expected to ship within 12 - 19 working days

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For undergraduate and graduate courses in marketing research. With a do-it-yourself, hands-on approach, Marketing Research: An Applied Orientation illustrates the interaction between marketing research decisions and marketing management decisions. This text uses a practical six-step framework for conducting marketing research, utilising a variety of marketing companies to highlight qualitative and quantitative research strategies. The 7th Edition provides current, contemporary, and illustrative material sensitive to user needs. And with detailed emphasis on how to run the SPSS and SAS programs, marketing research students obtain the most extensive help available on this industry.

General

Imprint:	Pearson Education Limited
Country of origin:	United Kingdom
Release date:	May 2019
First published:	2020
Authors:	Manoj Malhotra
Dimensions:	277 x 216 x 28mm (L x W x T)
Format:	Paperback
Pages:	888
Edition:	7th edition
ISBN-13:	978-1-292-26563-6
Categories:	Books > Business & Economics > Business & management > Sales & marketing > Market research Promotions
LSN:	1-292-26563-9
Barcode:	9781292265636