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Total Revenue Management - Fallstudien, bewährte Praktiken und Einblicke in die Branche (1. Aufl. 2023) Loot Price: R1,636
Discovery Miles 16 360
Repayment Terms: R153 pm x 12*
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Total Revenue Management - Fallstudien, bewährte Praktiken und Einblicke in die Branche (1. Aufl. 2023): Marc Helmold

Total Revenue Management - Fallstudien, bewährte Praktiken und Einblicke in die Branche (1. Aufl. 2023)

Marc Helmold

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Loot Price R1,636 Discovery Miles 16 360 | Repayment Terms: R153 pm x 12*

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Dieses Buch befasst sich mit dem Total Revenue Management (TRM), einem aufkommenden Konzept im Revenue Management, das die bestehenden Prinzipien und Instrumente des Revenue Managements in alle Gewinnbereiche einbezieht. Es ist ein professioneller Leitfaden für denoptimalen und innovativen Einsatz von TRM, um Wettbewerbsvorteile zu erzielen. Der Leser erhält einen umfassenden Einblick in die Strategien, Instrumente und Prinzipien des TRM, einschließlich bestehender und neu entstehender Ertragsströme entlang der Wertschöpfungskette. Der Autor bietet eine transparente und ganzheitliche Erklärung von Preisstrategien, Segmentierungsmethoden und Vertriebsprinzipien, die die Umsetzung von TRM in Unternehmen ermöglichen.

General

Imprint: Springer Gabler
Country of origin: Germany
Release date: June 2023
First published: 2023
Authors: Marc Helmold
Dimensions: 240 x 168mm (L x W)
Pages: 212
Edition: 1. Aufl. 2023
ISBN-13: 978-3-03-129772-4
Subtitles: English
Categories: Books
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LSN: 3-03-129772-5
Barcode: 9783031297724

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