Al Qaeda bombers have cited UK and US foreign policy and the
western media's Islamaphobia as excuses for their bombing attacks
in the twenty-first century, but in 1999 the UK and US launched an
air offensive to protect Muslim ethnic-Albanians from Orthodox
Christian Serbs in Kosovo. The British media seemed to
overwhelmingly support the war, with many reports prior to the NATO
campaign calling for something to be done to stop the civil war
that had been raging since the previous year. New Labour presented
NATO's Kosovo campaign as Britain's first war fought for purely
humanitarian reasons, and this framing of the NATO campaign seemed
to become the dominant image of the conflict in the British media.
This study uses a framing conceptual framework incorporating
hegemony and indexing theories to investigate the independence of
British newspaper coverage and opinion. The American military was
also involved in NATO's Kosovo operation, so the British newspaper
coverage was compared to the New York Times. Most of the
theoretical background was also developed in the USA, with studies
by Hallin, Bennett and Chomsky highly cited and influential.
General
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