Demonstrating how semiotic theory and method can be applied to
decoding false representations and dangerous discourses, this book
explores how semiotics can be used as a potentially powerful
science of conscience. Confronting the sometimes negative
perception of semiotics as academically inward-looking and lacking
in morality, Marcel Danesi turns this view on its head. Instead,
Danesi highlights how the same techniques that have allowed the use
of semiotics for self-serving commercial purposes, such as
advertising or marketing, could also be applied to deciphering
current world problems. Through describing the semiotic notions and
methods that can be used to analyze misrepresentations, propaganda,
or meaning collapses, the book enables readers to become
conscientiously aware of their hidden meanings and the harmful
effects that they have on society. Identifying key issues of
concern, such as climate change and anti-science discourses, it
shows how they can be interpreted in terms of basic semiotic
theory. This analysis of crucial issues demonstrates how semiotics
can be used to raise awareness of critically important matters in
modern society, and to encourage the development of more robust and
ethical attitudes towards them.
General
Imprint: |
Bloomsbury Academic
|
Country of origin: |
United Kingdom |
Series: |
Bloomsbury Advances in Semiotics |
Release date: |
February 2024 |
Authors: |
Marcel Danesi
|
Dimensions: |
234 x 156mm (L x W) |
Pages: |
208 |
ISBN-13: |
978-1-350-36208-6 |
Categories: |
Books
|
LSN: |
1-350-36208-5 |
Barcode: |
9781350362086 |
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