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Putin's Propaganda Machine - Soft Power and Russian Foreign Policy (Paperback)
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Putin's Propaganda Machine - Soft Power and Russian Foreign Policy (Paperback)
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Putin's Propaganda Machine examines Russia's "information war," one
of the most striking features of its intervention in Ukraine.
Marcel H. Van Herpen argues that the Kremlin's propaganda offensive
is a carefully prepared strategy, implemented and tested over the
last decade. Initially intended as a tool to enhance Russia's soft
power, it quickly developed into one of the main instruments of
Russia's new imperialism, reminiscent of the height of the Cold
War. The author describes a multifaceted strategy that makes use of
diverse instruments, including mimicking Western public diplomacy
initiatives, hiring Western public-relations firms, setting up
front organizations, buying Western media outlets, financing
political parties, organizing a worldwide propaganda offensive
through the Kremlin's cable network RT, and publishing paid
supplements in leading Western newspapers. In this information war,
key roles are assigned to the Russian diaspora and the Russian
Orthodox Church, the latter focused on spreading so-called
traditional values and attacking universal human rights and Western
democracy in international fora. Van Herpen demonstrates that the
Kremlin's propaganda machine not only plays a central role in its
"hybrid war" in Ukraine, but also has broader international
objectives, targeting in particular Europe's two leading
countries-France and Germany-with the goal of forming a
geopolitical triangle, consisting of a Moscow-Berlin-Paris axis,
intended to roll back the influence of NATO and the United States
in Europe. Drawing on years of research, Van Herpen shows how the
Kremlin has built an array of soft power instruments and
transformed them into effective weapons in a new information war
with the West.
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