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Rancheros in Chicagoacan - Language and Identity in a Transnational Community (Paperback)
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Rancheros in Chicagoacan - Language and Identity in a Transnational Community (Paperback)
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Rancheros hold a distinct place in the culture and social hierarchy
of Mexico, falling between the indigenous (Indian) rural Mexicans
and the more educated city-dwelling Mexicans. In addition to making
up an estimated twenty percent of the population of Mexico,
rancheros may comprise the majority of Mexican immigrants to the
United States. Although often mestizo (mixed race), rancheros
generally identify as non-indigenous, and many identify primarily
with the Spanish side of their heritage. They are active seekers of
opportunity, and hence very mobile. Rancheros emphasize progress
and a self-assertive individualism that contrasts starkly with the
common portrayal of rural Mexicans as communal and publicly
deferential to social superiors. Marcia Farr studied, over the
course of fifteen years, a transnational community of Mexican
ranchero families living both in Chicago and in their
village-of-origin in Michoacan, Mexico. For this ethnolinguistic
portrait, she focuses on three culturally salient styles of
speaking that characterize rancheros: franqueza (candid, frank
speech); respeto (respectful speech); and relajo (humorous,
disruptive language that allows artful verbal critique of the
social order maintained through respeto). She studies the
construction of local identity through a community's daily talk,
and provides the first book-length examination of language and
identity in transnational Mexicans. In addition, Farr includes
information on the history of rancheros in Mexico, available for
the first time in English, as well as an analysis of the racial
discourse of rancheros within the context of the history of race
and ethnicity in Mexico and the United States. This work provides
groundbreaking insight into the lives of rancheros, particularly as
seen from their own perspectives.
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