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Books > Social sciences > Sociology, social studies > Social institutions > Customs & folklore > Costume, clothes & fashion
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Fashion Tales - Feeding the Imaginary (Paperback, New edition)
Loot Price: R2,633
Discovery Miles 26 330
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Fashion Tales - Feeding the Imaginary (Paperback, New edition)
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Since its beginnings in the middle of the 19th century, fashion has
been narrated through multiple media, both visual and verbal, and
for such different purposes as marketing and advertising, art,
costume history, social research and cultural dissemination. In
this light, fashion has represented an important piece of material
culture in modern industrial urban societies and in postcolonial
and non-western contexts. Today, we are witnessing a turn in this
imaginary as issues related to social, environmental and cultural
sustainability come to predominate in many areas of human activity.
The book addresses this challenge. By facilitating encounters
between disciplines and cultures, it explores a multitude of
fashion issues, practices and views that feed the contemporary
fashion imaginary: local cultures, linguistic codes, TV series,
movies, magazines, ads, blogs, bodily practices. The book deals
with a paramount issue for fashion studies: how do the production
and circulation of fashion imaginary come about in the 21st
century?
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