The book examines the use of nostalgia as a marketing lever that
can potentially affect consumer behavior. Beginning with a thorough
examination of nostalgia as a construct, the book then presents and
discusses four studies to show the possible effects of nostalgia in
the context of sport marketing, charitable giving, sustainable
consumption and sports tourism. The book is a valuable resource for
scholars and those interested in discovering advancements in
consumer research. In addition, it offers benefits to marketers and
practitioners seeking to include nostalgic stimuli in their
advertising communications.
General
| Imprint: |
Palgrave Macmillan
|
| Country of origin: |
Switzerland |
| Release date: |
March 2023 |
| First published: |
2023 |
| Authors: |
Marco Pichierri
|
| Dimensions: |
210 x 148mm (L x W) |
| Format: |
Hardcover
|
| Pages: |
156 |
| Edition: |
1st ed. 2023 |
| ISBN-13: |
978-3-03-121545-2 |
| Categories: |
Books
Promotions
|
| LSN: |
3-03-121545-1 |
| Barcode: |
9783031215452 |
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